Get the Word Out - Part II

Based on the principle that marketing is a two-pronged approach, my previous post provided five ideas to help you get the Word Out. Remember the importance of looking for new clients while ensuring current clients get the utmost in customer service. Here I share my remaining ideas to help you continue to Get the Word Out.

1. NAAPS – National Association of Professional Process Servers is an excellent conduit for obtaining assignments from other process servers and law firms many from out-of-state who need a server in your locale. As an affordable membership to eligible process servers, NAAPS offers many benefits providing an excellent ROI. Check out www.napps.org for more information and eligibility requirements.
2. State Associations – Every state has a state process serving association, each one representing the interests of their members. Much like NAAPS, they represent their members and provide education and networking opportunities. They are a great way to reach out to servers in areas you may not service and they in return will refer back to you.
3. Door-to-door – This is generally the most difficult, time-consuming and disheartening approach. You could visit law firms for hours, days, months and you might get one client. It is not hopeless, but takes a lot of time coupled with a heavy dose of rejection. A past associate began his business with this strategy and landed a client who he still serves today. It can pay off.
4. Social Media Networking – There are scores of social media networking sites and communities to connect with potential clients, other process servers and businesses in need of a process server. The benefit of using social media networking to market yourself is that your potential connections are limitless. In most cases, you can do it for little more than a bit of your time.
5. Targeted Demographics – When working on a process serving assignment, another process server, the attorney who requested the issuance of court documents, who do you interact with most often?  Sometimes, however, you really want to focus on legal assistants and paralegals. You will communicate to and interact with on these professionals on every assignment.  Keep them happy, make them look good and you will reap the benefits. Join their associations, attend their meetings and build lasting client relationship and friendships with legal assistants and paralegals.
6. Get Out There – One last thing, make it a habit to become involved by attending and/or sponsoring events, or become listed in their publications. We enjoy our annual participation in a 5k run event with the local bar association. As we run side by side with others, we get to meet new attorneys and their legal assistants.

If you would like to learn how to start up your own Process Service business, please check out my book “The Business End of Process, Running a Process Service Company From the Ground Up” available on Amazon.com. http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=%22The+Business+End+of+Process%22&rh=i%3Aaps%2Ck%3A%22The+Business+End+of+Process%22&ajr=0.